Interactive PJs?

http://www.smartpjs.com/

So… your kid’s pajamas have little dot codes all around, take a picture with your phone, brings up the story that matches the code. Brilliant! Uh. maybe. What happens if your kid decides to live in his pjs all the time and holds your phone hostage? Do the dots hold up to washing and stains and grape juice? What if your favorite story has the sippy cup dumped on it and will never play again. This could be very cool, but I’m not entirely convinced that it works with real kids in real life. It is an interesting application of a QR code, but may not make bed time more fun or your kids remarkably well behaved any more than favorite PJs and traditional book reading does now.